194K shares: how to make deadpan “dumb idea” reels with Claude

A step-by-step guide to this format: what @semigenius does, why a reel with 3.4M views works, the Claude prompts to make your own version, and how postreadygo posts one every day at the best time on every platform.

Toast lands butter side down. Cats land on their feet. So strap buttered toast to a cat, and it spins forever. Explained completely seriously, in 38 seconds, with 3.4 million views and 194,000 shares.

The format, and why it works

The account we looked at is @semigenius on Instagram, with about 19.7K followers as of November 12, 2026.

The reel, posted on November 3, 2026, had 3.4M views, 836 comments, 13K reposts and 194K shares. The account has 21 posts and about 19.7K followers.

• The idea is dumb. The delivery is not.
• It escalates: from a cat to a power plant.
• “Send this to the genius in your group chat” is a built-in share.

What Claude is and how to get an account

Claude is an AI assistant made by Anthropic. It can research, write scripts and prompts, and write the code that draws an animation in your browser.

1. Go to claude.ai or install the Claude app.
2. Sign up with your email address or your Google account.
3. Type your first message in the box at the bottom.

Step 1: Claude writes the bit

Claude writes the bit prompt

Write a 40-second deadpan explainer of a dumb idea, like buttered toast strapped to a cat.
Start with two “facts”, combine them, then escalate three times.
Give me 20 more ideas that work the same way.

Read what Claude gives you and change anything that does not sound like you.

Step 2: Claude builds the 3D scenes

Claude builds the 3D scenes prompt

Build this as a single HTML file with three.js, vertical 1080x1920.
A simple room with a person, a table, a cat and toast. Animate each step of the bit.
Big captions, a few words at a time. Add a Record button that downloads the video.

If something looks wrong, tell Claude what you see and it fixes it.

Why posting by hand holds you back

• Five apps, five uploads. The same video, the same caption, again and again for Instagram, TikTok, YouTube, Facebook and Threads.
• The wrong time. You post when you remember, not when your audience is online.
• One busy day breaks the streak. Then two, then a week, and the account stops growing.

With postreadygo, one message to Claude schedules a whole month: one video a day, each at its best time, on every platform at once. That is 30 posts a month per platform, without opening a single app.

Step 3: Connect postreadygo to Claude

1. Go to postreadygo.com and click Get started for free. Then open Linked and connect Instagram, TikTok, YouTube or any other supported network.
2. In Claude, open Settings, then Connectors, then Add custom connector.
3. Name it postreadygo and paste: https://www.postreadygo.com/mcp
4. Click Connect, sign in to postreadygo and press Allow.
5. Test it: “List my postreadygo accounts.”

Step 4: One a day, on autopilot

Scheduling prompt

Here are 30 videos.
Post one every day at the best time on Instagram, TikTok, YouTube, Facebook and Threads, starting tomorrow.
Write a caption for each that ends with a question.
Show me the plan before you schedule anything.

Questions people ask

Do I need special skills?

No. Claude writes the scripts, prompts and code. You check the result and press Record or generate the scenes.

Will my video get the same views?

Nobody can promise that. What you control is the format and posting consistently, which gives every video a chance.

How much does postreadygo cost?

You can get started for free with a 3-day trial. After that, plans start at $9 per month. Current prices are on the postreadygo home page.

Which platforms can I post to?

Instagram, TikTok, YouTube, X, LinkedIn, Facebook, Threads, Pinterest and Bluesky.