30M views: how to make “a plank becomes a bridge” reels with Claude

A step-by-step guide to this format: what @wemakebuild does, why a reel with 30.1M views works, the Claude prompts to make your own version, and how postreadygo posts one every day at the best time on every platform.

A wooden plank over a ditch. Add supports, then cables, then lanes. Ninety seconds later it is a bridge. The reel has 30.1 million views and 2.2 million likes.

The format, and why it works

The account we looked at is @wemakebuild on Instagram, with about 121K followers as of November 12, 2026.

The wemakebuild Instagram profile with its reels and view counts
@wemakebuild on Instagram, November 12, 2026.

“How a Wooden Plank Becomes a Bridge”, posted on October 16, 2026, had 30.1M views, about 2.2M likes, 54.6K reposts and 256K shares. The account has 24 posts and about 121K followers.

A reel from @wemakebuild with 30.1M views, 2.2M likes, 5,619 comments, 54.6K reposts and 256K shares
30.1M views.
A frame from the reel with the three parts of the format labeled
The three parts of the format.
  • It starts with something anyone could build. A plank.
  • Every step is a small, logical upgrade.
  • The ending is huge, and the camera pulls back to show it.

What Claude is and how to get an account

Claude is an AI assistant made by Anthropic. It can research, write scripts and prompts, and write the code that draws an animation in your browser.

  1. Go to claude.ai or install the Claude app.
  2. Sign up with your email address or your Google account.
  3. Type your first message in the box at the bottom.

Step 1: Claude writes the upgrade path

Claude writes the upgrade path prompt

Write “How a wooden plank becomes a bridge” as 7 upgrades, one short sentence each.
Each upgrade fixes a problem the last one had. Keep the engineering roughly right and tell me your sources.
Give me 20 more “small thing becomes huge” ideas.

Read what Claude gives you and change anything that does not sound like you.

Step 2: Claude builds every step in 3D

Claude builds every step in 3D prompt

Build this as a single HTML file with three.js, vertical 1080x1920.
A cutaway of a river with a plank across it. Add each upgrade as new parts, one at a time, and pull the camera back as it grows.
Captions in the middle, one word at a time. Add a Record button that downloads the video.

If something looks wrong, tell Claude what you see and it fixes it.

Why posting by hand holds you back

  • Five apps, five uploads. The same video, the same caption, again and again for Instagram, TikTok, YouTube, Facebook and Threads.
  • The wrong time. You post when you remember, not when your audience is online.
  • One busy day breaks the streak. Then two, then a week, and the account stops growing.

With postreadygo, one message to Claude schedules a whole month: one video a day, each at its best time, on every platform at once. That is 30 posts a month per platform, without opening a single app.

Step 3: Connect postreadygo to Claude

  1. Go to postreadygo.com and click Get started for free. Then open Linked and connect Instagram, TikTok, YouTube or any other supported network.
  2. In Claude, open Settings, then Connectors, then Add custom connector.
  3. Name it postreadygo and paste: https://www.postreadygo.com/mcp
  4. Click Connect, sign in to postreadygo and press Allow.
  5. Test it: “List my postreadygo accounts.”
postreadygo Connected accounts screen with Instagram, TikTok and YouTube connected
Connect each account once.

Step 4: One a day, on autopilot

Scheduling prompt

Here are 30 videos.
Post one every day at the best time on Instagram, TikTok, YouTube, Facebook and Threads, starting tomorrow.
Write a caption for each that ends with a question.
Show me the plan before you schedule anything.
postreadygo calendar with a post every day on Instagram, TikTok and YouTube
A month of posts on the calendar.

Questions people ask

Do I need special skills?

No. Claude writes the scripts, prompts and code. You check the result and press Record or generate the scenes.

Will my video get the same views?

Nobody can promise that. What you control is the format and posting consistently, which gives every video a chance.

How much does postreadygo cost?

You can get started for free with a 3-day trial. After that, plans start at $9 per month. Current prices are on the postreadygo home page.

Which platforms can I post to?

Instagram, TikTok, YouTube, X, LinkedIn, Facebook, Threads, Pinterest and Bluesky.