10.9M views with 9K followers: how to make “one upgrade at a time” 3D reels with Claude

A step-by-step guide to the upgrade-path reel: an ordinary object improved one problem at a time until it becomes something famous. Why an account with 10 posts and about 9,000 followers passed 10.9 million views on one reel, the Claude prompts for the upgrade path and each 3D step, and how postreadygo posts one every day.

Wrap a rowboat in leather and sink it. No air? Add breathing tubes. No depth control? Add ballast tanks. One problem at a time, the rowboat becomes a submarine. The reel has 10.9 million views, from an account with about 9,000 followers and 10 posts.

The format, and why it works

The account we looked at is @bureauofoddthings on Instagram: 10 posts and 9,108 followers as of November 12, 2026. Its bio: “3D videos on ordinary things upgraded 1 problem at a time until they become something famous.”

The bureauofoddthings Instagram profile with its reels and view counts
@bureauofoddthings on Instagram, November 12, 2026.

“How a Rowboat Becomes a Submarine”, posted on November 8, 2026, had 10.9M views, about 66.3K likes, 1,527 reposts and 5,755 shares four days later.

A 3D reel of a rowboat turning into a submarine with 10.9M views, 66.3K likes, 93 comments, 1,527 reposts and 5,755 shares
10.9M views.
A frame from the reel with the three parts of the format labeled
The three parts of the format.
  • Every step creates the next problem. You stay to see how it gets solved.
  • You already know the ending. A submarine. The fun is the path.
  • One word on screen at a time keeps your eyes in the middle.
  • Followers do not matter here. Reels reach people who do not follow you yet.

What Claude is and how to get an account

Claude is an AI assistant made by Anthropic. It can research, write scripts and prompts, and write the code that draws an animation in your browser.

  1. Go to claude.ai or install the Claude app.
  2. Sign up with your email address or your Google account.
  3. Type your first message in the box at the bottom.

Step 1: Claude writes the upgrade path

Upgrade path prompt

Write “How a rowboat becomes a submarine” as a 60-second script.

- 6 upgrades, each one fixing the problem the last one created
- One short sentence per upgrade
- Keep the history and physics accurate, and tell me where each fact comes from
- End on the finished, famous thing

Ask for more: “Give me 20 more ordinary things that became something famous, one problem at a time.”

Step 2: Claude builds every 3D step

3D steps prompt

Build this as a single HTML file with three.js, vertical 1080x1920.

- A simple rowboat in a cutaway view of the water
- Add each upgrade as a new part, one at a time, following the script
- Show the problem (water coming in, no air) before each fix
- Captions in the middle, one word at a time
- A Record button that downloads the video

Open it in Chrome, press Record, and tell Claude what to fix (“the tubes are too short”, “slow down step 3”).

Why posting by hand holds you back

  • Five apps, five uploads. The same video, the same caption, again and again for Instagram, TikTok, YouTube, Facebook and Threads.
  • The wrong time. You post when you remember, not when your audience is online.
  • One busy day breaks the streak. Then two, then a week, and the account stops growing.

With postreadygo, one message to Claude schedules a whole month: one video a day, each at its best time, on every platform at once. That is 30 posts a month per platform, without opening a single app.

Step 3: Connect postreadygo to Claude

  1. Go to postreadygo.com and click Get started for free. Then open Linked and connect Instagram, TikTok, YouTube or any other supported network.
  2. In Claude, open Settings, then Connectors, then Add custom connector.
  3. Name it postreadygo and paste: https://www.postreadygo.com/mcp
  4. Click Connect, sign in to postreadygo and press Allow.
  5. Test it: “List my postreadygo accounts.”
postreadygo Connected accounts screen with Instagram, TikTok and YouTube connected
Connect each account once.

Step 4: One a day, on autopilot

Scheduling prompt

Here are 30 videos.
Post one every day at the best time on Instagram, TikTok, YouTube, Facebook and Threads, starting tomorrow.
Write a caption for each that ends with a question.
Show me the plan before you schedule anything.
postreadygo calendar with a post every day on Instagram, TikTok and YouTube
A month of posts on the calendar.

Questions people ask

Do I need a big account?

No. The account we looked at had about 9,000 followers when this reel passed 10 million views. There is no guarantee, but small accounts can reach a lot of people with Reels.

How many upgrades should a reel have?

Five to seven. Fewer feels thin, more gets long.

How much does postreadygo cost?

You can get started for free with a 3-day trial. After that, plans start at $9 per month. Current prices are on the postreadygo home page.

Which platforms can I post to?

Instagram, TikTok, YouTube, X, LinkedIn, Facebook, Threads, Pinterest and Bluesky.